This is Wild - Redesigned.
If you have been using WILD.AI for a while, you may have noticed something a little different!
We’re now Wild AI, an app built to elevate the capabilities of the female body. We love that Wild AI is a tech company with a female lens - widely known as Femtech. Our team (composed of data scientists, Olympic level coaches and physiologists) is passionate about solving problems in women’s health through data and science. We decided it was time to take that to the next level. We have a new look and feel, and decided to pack in what you love best.
Who we are now
We want to break the stereotype in terms of how women are often perceived in the world - moving away from seeing women as soft, fragile or passive and more towards being bold and assertive. We want to support women in their journey through sport - sport is fun, and being a woman shouldn’t take the fun out of the game. In fact, being a woman in sport is more exciting now than ever, as there is so much to gain and learn, as more research comes to light.
The new Wild AI is strong, edgy and sharp. Our logo takes inspiration from a standard diamond shape, but has uniqueness in terms of how the letters are defined - almost trying to break out of the structure imposed around it.
We needed to create something that stands by our mission; to educate women to better understand their bodies, to shatter the male lens through which they view their body, and to empower them to harness the power of their own data and individuality.
What we have learned so far
The older version of Wild AI set our foundations in terms of addressing the fact that women are not men. It brought together concepts in female exercise physiology and the science of the female endocrine system, with an aim to deliver that information when it was relevant (eventually leading to a lot of ‘Aha’ moments we hear!). We were soon recognised as a data heavy platform, making sure your check-ins would be analysed, delivering insights and patterns back to you, while the data nerds of our team set us up for machine learning along the way. Of course there is SO much more to be done, and we learnt a great deal along the way, thanks to you!
An individualised approach
We have always recognised the fact that each woman is different, and each woman has their own intra-individual variation. It therefore isn’t a surprise when most female physiology research out there has conflicting results! We decided it was time to hone in on this aspect, peeling away generalised recommendations, especially when we have data about your wellness from checking-in each day. The new Wild AI app comes with a Readiness Score feature. By taking your objective and subjective data, it paints a picture of how you feel each day, not just across weeks, but across menstrual and contraceptive cycles too.
We also want to give women an insight into how their individual physiology impacts them over time - a more granular picture of what’s going on during all the hormonal fluxes. Phase by phase or day by day, Wild AI allows you to understand how your wellness metrics, symptoms and lifestyle change by cycles or months, which equips you with valuable information to plan your training and nutrition to get the most out of your body at any time.
While a lot has changed at Wild AI, the core of our mission remains the same. We want to help women everyday through their individual data. Whether it’s helping them stay fuelled for their training, giving them the best chance of recovery on any given day, or helping them make better decisions for their health.
Now more than ever, and with your support, we’re hoping to shift the focus to the health and wellbeing of exercising women, because that’s where peak performance begins! We hope that you enjoy using the new Wild as much as we enjoyed creating it for you!